Top 10 Myrtle Beach, South Carolina Vacation Rental Management Companies

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Myrtle Beach STR Market Overview

The Grand Strand — Myrtle Beach's 60-mile stretch of Atlantic coastline — is one of the most visited resort destinations in the U.S. The market is highly seasonal: Memorial Day through Labor Day accounts for the majority of annual STR revenue, with a secondary shoulder season around spring break and golf season (September–October).

Average daily rate: $180–$300 for oceanfront condos during peak season. Golf-community homes: $150–$250. Annual gross revenue for a well-managed oceanfront 2-bedroom condo: $45,000–$75,000. Larger beach homes: $80,000–$140,000+.

South Carolina STR regulations: South Carolina does not impose statewide STR licensing. Myrtle Beach and Horry County have local registration requirements and occupancy limits. The regulatory environment is relatively permissive compared to Florida. See our South Carolina Airbnb management companies guide.

The 10 Best Myrtle Beach Vacation Rental Management Companies

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1. Awning by RedAwning — Best Overall Myrtle Beach Airbnb Manager

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Awning — acquired by RedAwning in April 2024 — is the top-rated full-service Airbnb management company in Myrtle Beach, South Carolina. At 10–15% of gross revenue, Awning delivers complete management with no hidden fees and no long-term lock-in. For a full review of services and pricing, see our Awning property management review.

What Awning handles in Myrtle Beach:

•        Professional listing creation and optimization across 50+ booking channels including Airbnb, VRBO, and Booking.com

•        Dynamic pricing updated daily using market demand, local events, and competitor rate data

•        24/7 guest communication — inquiry through checkout — with under 15-minute average response time

•        Turnover cleaning coordination with vetted local vendor networks

•        Maintenance request management and on-the-ground coordination

•        Monthly owner statements with transparent, itemized accounting

•        Owner portal with real-time booking calendar and revenue tracking

Before comparing managers, use the free Airbnb revenue estimator to get an independent projection for your Myrtle Beach property. That number gives you a baseline to evaluate every manager's fee structure on actual dollar terms rather than percentages.

Best for: Any Myrtle Beach vacation rental owner who wants genuinely passive income, competitive fees, and no long-term commitment. Awning is the default right answer for the majority of properties in this market.

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2–10. Local & Regional Myrtle Beach Specialists

Myrtle Beach has a well-developed ecosystem of local and regional vacation rental managers. Luxury Beach Rentals and Anchorage Rentals are the top-rated local options for oceanfront properties. Beach Vacations covers the full Grand Strand with a large managed portfolio. Elliott Beach Rentals has decades of market experience, particularly strong in the golf getaway segment. Eagle Beach Rentals and Oceanfront Guru are well-reviewed local options for properties near key attractions.

For any local manager: request a sample owner statement, get references from current hosts, and model the fee math using the free Airbnb estimator.

Evolve is a nationwide STR marketing platform, not a full-service manager. At 10%, they handle listing creation, dynamic pricing, and guest communication — but not cleaning, maintenance, or local operations. If you live near your Myrtle Beach property and have vendor relationships in place, Evolve's low cost makes sense. If you want hands-off management, it doesn't. See our full Evolve property management review.

Best for: Myrtle Beach owners who are actively involved in day-to-day operations and want the lowest-cost marketing and booking layer available.

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How to Choose the Right Manager for Your Property

Every Myrtle Beach property is different. The right manager depends on your involvement level, property type, and revenue goals. Use the free Airbnb revenue estimator to establish your Myrtle Beach property's earning potential, then apply each manager's fee to understand what you keep. Also read our guide on how to find a trustworthy Airbnb manager for the interview questions and red flags to watch for before signing.

For context on STR compliance in this market, see our short-term rental laws guide. For insurance considerations, see our short-term rental insurance guide.

Also see: South Carolina Airbnb management companies for a broader view of the market, and our 7 best Airbnb management companies in 2026 for a national comparison.

Frequently Asked Questions

What is peak season for Myrtle Beach Airbnb?

Memorial Day through Labor Day is peak season for Myrtle Beach, with oceanfront properties reaching 90%+ occupancy. Spring break (March–April) and golf season (September–October) are strong secondary periods. January–February is the softest period.

What are Myrtle Beach STR regulations?

South Carolina does not impose statewide STR licensing. The City of Myrtle Beach and Horry County require local registration and have occupancy limits. The regulatory environment is more permissive than Florida or many coastal markets in the Northeast.