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"Full service" is one of the most overused phrases in short-term rental management. Every company claims it. But what it actually includes varies enormously — and the gaps can cost significant revenue. This guide defines what genuine full-service management looks like and what to demand from any provider. Start with Awning's vacation rental property management overview to see how Awning defines it.
The Six Pillars of Genuine Full-Service STR Management
1. Listing Setup and Optimization
Professional photography, keyword-optimized listing copy, full amenity documentation, and ongoing listing updates as platform algorithms change. A genuine full-service manager maintains your listing continuously — not just at onboarding. Awning's Airbnb marketing service covers listing creation, platform distribution, and ongoing optimization.
2. Multi-Channel Distribution
Your property should appear on Airbnb, VRBO, Booking.com, Google Vacation Rentals, and a direct booking site, with real-time calendar sync and rate parity management across all channels. Many managers claim multi-channel' but list on two or three platforms.
3. Dynamic Pricing
Static nightly rates leave money on the table. Full-service management includes algorithmic pricing that adjusts daily based on local demand, events, seasonality, and competitor inventory. Properties with dynamic pricing outperform static-rate properties by 15–25% annually on average.
To understand your property's revenue potential, use Awning's Airbnb estimator and check current market data for your area.
4. Guest Experience Management
This is where full-service management is most clearly separated from partial-service. It includes: 24/7 guest communication, professional check-in/out management, a curated digital guidebook, issue resolution during stays, and systematic post-checkout review solicitation.
5. Cleaning and Property Turnover
A genuine full-service manager coordinates every cleaning and property reset between stays — including linen changes, quality inspections, and supplies restocking. See how Awning's Airbnb cleaning service handles turnovers in each market.
The little things matter too. The best sheets for Airbnb and proper supply levels directly impact guest ratings — both of which are managed as part of full-service operations.
6. Owner Transparency and Reporting
Real-time owner portal access showing bookings, revenue,occupancy, and maintenance records. Monthly statements with full expense detail. You should never have to ask your manager what your property earnedlast month.
What 'Full Service' Often Doesn't Include (But Should)
• Revenue benchmarking against comparable properties inyour market
• Listing updates when platform algorithms change
• Review management and response strategy
• Home automation for keyless entry and smart thermostats
• Proactive market and regulatory updates
Awning's home automation service covers smart locksetup, keyless check-in, and thermostat management — often included infull-service management with setup support.
Ask any prospective manager: 'What specifically is NOT included in your full-service offering?' The answer tells you more than their marketing copy.
Full Service vs. Co-Hosting vs. Software-Only
Full-service management: the company handles operations, youreceive a check. Co-hosting: a local person assists but significant owner involvement is expected. Software-only: tools to self-manage. Full service is right for owners who want genuinely passive income — particularly investors who don't live near the property.
For larger portfolios or properties with complex operational needs, RedAwning's property management platform is worth evaluating alongside Awning.
📎 Awning Full-Service Management: All Included Services
→ Airbnb Marketing & Distribution
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