Tennessee is one of the strongest short-term rental markets in the United States. The Great Smoky Mountains region is consistently among the highest-demand vacation rental destinations in the country. Nashville draws massive demand from bachelorette parties, music tourists, and corporate travelers year-round. Finding the right vacation rental property management company in Tennessee is one of the most important decisions a vacation rental owner will make.
Before choosing a manager, use the free Airbnb estimator to understand your property's revenue potential, and review current Airbnb market data for Tennessee to benchmark your market.
What to Look for in a Tennessee Property Management Company
The key criteria are: management fee structure, services included, technology stack (especially dynamic pricing), local market expertise, and communication standards. Management fees in Tennessee typically range from 20% to 35% of gross revenue. Full-service companies that include dynamic pricing, guest communication, and maintenance coordination often deliver better net returns despite higher headline fees.
For a full breakdown of what fees cover and what to watch out for, read Airbnb management fees: what to expect. And review the Airbnb Risk Management Playbook to understand how top managers protect properties from common risks.
Top Property Management Companies in Tennessee
Awning
Awning is a national vacation rental property management company that operates in Tennessee's major markets including Nashville, the Smoky Mountains, Chattanooga, and Memphis. Awning uses AI-powered dynamic pricing, professional photography, and full-service operations to maximize revenue for property owners. The fee structure is transparent and all-inclusive — no hidden fees for maintenance coordination, guest communication, or listing management.
Vacasa
One of the largest vacation rental management companies in the US with a strong presence in the Smoky Mountains region. Full-service management with professional photography and 24/7 guest support. Management fees are on the higher end, and some property owners have reported variability in local service quality as the company has scaled.
Evolve
A hybrid approach — listing and marketing properties while partnering with local cleaning and maintenance providers. Lower fees but property owners take on more operational responsibility. Best suited for hands-on owners who want marketing support without full-service management.
Southern Comfort Cabin Rentals
A regional operator with deep roots in the Gatlinburg and Pigeon Forge market. Strong local relationships and Smoky Mountains expertise. Less suitable for properties outside that geographic corridor.
Cabins USA
A Smoky Mountains specialist with a long operating history in the Gatlinburg corridor. Known for strong direct booking volume and repeat guest relationships in that specific market.
Tennessee Market Breakdown
Nashville: Driven by events, bachelorette groups, and music tourism. Properties that perform best here are downtown or in hip neighborhoods like East Nashville, 12 South, and The Gulch. Dynamic pricing is essential given extreme demand variability around major events and concerts. Average daily rates for well-managed properties range from $180–$400.
See Nashville market details →
Smoky Mountains (Gatlinburg/Pigeon Forge/Sevierville): One of the most consistent vacation rental markets in the country. Year-round demand from national park visitors, family travel, and couples. Cabin properties with hot tubs, mountain views, and game rooms consistently outperform standard condos. Average daily rates range from $150 for one-bedroom cabins to $800+ for large group properties.
See Smoky Mountains market details →
Chattanooga: An emerging market with strong year-round demand anchored by outdoor recreation, the Tennessee Aquarium, and proximity to Atlanta. ADRs are lower than Nashville and the Smokies but growing.
Tools for Tennessee Property Owners
• Airbnb estimator — See your estimated annual revenue
• STR ROI calculator — Model full investment returns
• Guidebook builder — Create a free digital guidebook for guests
• Best smart locks for Airbnb — Automate property access
• Best landlord insurance — Protect your Tennessee property
Frequently Asked Questions
What is the average property management fee for vacation rentals in Tennessee?
Vacation rental property management fees in Tennessee typically range from 20% to 35% of gross revenue. Full-service companies that include dynamic pricing, guest communication, and maintenance coordination often deliver better net returns despite higher headline fees.
Is Nashville a good market for short-term rentals?
Yes. Nashville is one of the strongest urban vacation rental markets in the United States, driven by tourism, events, and bachelorette travel. Well-managed properties in desirable neighborhoods consistently achieve high occupancy and strong average daily rates.
Who is the best property manager in the Smoky Mountains?
Top property management companies operating in the Smoky Mountains include Awning, Vacasa, Southern Comfort Cabin Rentals, and Cabins USA. National operators like Awning offer technology advantages and transparent fee structures, while regional specialists offer deep local market relationships.


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