Montana's vacation rental market is defined by some of the most spectacular natural scenery in the United States. The state's proximity to two of America's crown jewel national parks — Glacier in the northwest and Yellowstone in the south — creates intense seasonal demand for well-located properties. Big Sky Resort drives a world-class ski market. And Bozeman has emerged as one of the fastest-growing cities in the country, attracting a tech-industry and outdoor recreation demographic that supports strong year-round demand.
Use the Airbnb estimator to model revenue for Montana markets, and check Airbnb market data to understand seasonality patterns. Explore Awning's Montana property management services to see coverage areas.
Montana's Major Vacation Rental Markets
Glacier National Park Gateway Communities (Whitefish, Columbia Falls): Summer is overwhelmingly the peak season, driven by park visitation that has grown substantially in recent years. Whitefish adds a ski season layer with Whitefish Mountain Resort, giving properties there a two-season income profile.
Big Sky: One of the largest ski resorts in the United States and the anchor of Montana's most developed vacation rental market. Winter ski season drives peak demand with strong summer demand from fly fishing, hiking, and proximity to Yellowstone. ADRs are among the highest in the state year-round. See Big Sky property management →
Bozeman: Montana's fastest-growing city and a strong urban vacation rental market. Tech workers, outdoor recreation enthusiasts, and travelers using Bozeman as a base for national park visits generate year-round demand. Bozeman Yellowstone International Airport has seen dramatic capacity growth, improving accessibility. See Bozeman property management →
West Yellowstone: The most direct gateway to Yellowstone's west entrance. Summer visitation to Yellowstone has hit record levels, making well-located properties here extremely competitive in peak season.
Best Property Management Companies in Montana
Awning
Awning provides full-service vacation rental management in Montana's key markets, including the Glacier region, Big Sky, and Bozeman. Montana's seasonal demand patterns require sophisticated dynamic pricing to capture peak-season premiums while maintaining off-season occupancy — exactly where Awning's AI-powered revenue management delivers value.
Vacasa
Operates in Montana's major markets with strong presence in Big Sky and Whitefish. National scale with 24/7 guest support.
Whitefish Rentals
A local specialist in the Whitefish and Glacier National Park corridor with strong direct booking relationships and local operational infrastructure for Montana's remote environment.
Big Sky Vacation Rentals
A regional specialist focused on the Big Sky corridor with deep knowledge of the resort's demand patterns, HOA requirements, and the specific amenities that drive strong Big Sky booking rates.
Operating in Montana: What Property Owners Need to Know
Montana's remote environment creates operational challenges that not all property management companies handle well. Maintenance contractors are harder to source and more expensive than in urban markets. Winter weather creates emergency response requirements that demand a genuinely local operational team. Properties in truly remote locations near national park boundaries need managers with the local infrastructure to respond quickly to maintenance issues.
Smart home technology is particularly valuable in remote Montana properties. See our guide to the best smart locks for Airbnb for remote access solutions that work in rural areas. And ensure your property has the right insurance coverage with our best landlord insurance guide.
Montana STR Tools
• Airbnb estimator — Estimate Montana property revenue
• STR ROI calculator — Full investment return modeling
• Guidebook builder — Create a digital guidebook highlighting Montana's attractions
• Airbnb Risk Management Playbook — Protect your remote Montana property
Frequently Asked Questions
Is Montana a good state for vacation rental investment?
Yes. Montana's proximity to Glacier National Park and Yellowstone, combined with world-class skiing at Big Sky, creates strong demand for vacation rentals. Markets near national park entrances and ski resorts offer excellent revenue potential with the caveat that demand is highly seasonal.
What is the best area in Montana for vacation rental investment?
Big Sky, Whitefish, and the Glacier National Park gateway corridor are Montana's strongest vacation rental markets. Bozeman offers strong year-round demand with lower seasonal volatility than pure ski or park-adjacent markets.
What are Montana property management fees?
Management fees in Montana typically range from 25–35% of gross revenue, reflecting the operational complexity of managing properties in remote mountain environments.
Explore Awning Montana vacation rental property management →


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