Florida is the largest vacation rental market in the United States. With 137 million annual visitors and year-round warm weather, Florida generates more short-term rental revenue than any other state. The best vacation rental property management companies in Florida combine strong distribution across all major booking channels with sophisticated revenue management technology and local operational expertise. See our dedicated guide to Airbnb management companies in Florida for a deeper comparison.
Before choosing a manager, use the Airbnb estimator to see your property's revenue potential, and check Airbnb market data to benchmark your specific Florida market. Our guide to the best Florida investment property locations is also a useful starting point for investors still evaluating markets.
Florida's Major Vacation Rental Markets
Orlando: The world's most-visited tourism destination. Demand driven by Walt Disney World, Universal, and SeaWorld. Large single-family homes with private pools near the theme park corridors in Kissimmee, Davenport, and Four Corners dominate the market. Occupancy for well-managed properties regularly exceeds 75–80%. See Orlando property management →
Miami: A global traveler base. Despite tight regulations in Miami Beach, the broader Miami market remains very active. Wynwood, Brickell, and Little Havana are active STR neighborhoods. See Miami property management →
Tampa Bay and St. Pete Beach: One of Florida's strongest growth markets. Beautiful Gulf beaches, a vibrant food and arts scene, and strong corporate travel combine to attract both leisure and business travelers. See Tampa property management →
Florida Keys: One of the most supply-constrained and high-rate markets in the state. Strict building moratoriums limit new inventory, supporting premium pricing for existing properties. Requires a manager with specific local licensing knowledge.
Destin and 30A: Consistently among Florida's highest-revenue beach markets. Crystal-clear water, white sand beaches, and an affluent visitor demographic make this the most premium beach rental market in the state. See Destin property management →
Best Property Management Companies in Florida
Awning
Awning provides full-service vacation rental management across Florida's major markets including Orlando, Miami, Tampa, and the Panhandle. Awning's AI-powered dynamic pricing, professional photography standards, and transparent fee structure make it a top choice for both out-of-state investors and Florida-based owners. See our comprehensive guide to Airbnb management companies in Florida for a full market comparison.
Vacasa
Market-leading presence in Florida, particularly in the Orlando area and beach markets. Vacasa's scale provides broad distribution and 24/7 guest support, though some property owners report service variability as the company has grown rapidly through acquisition.
Evolve
Particularly popular with Florida owners who want marketing and booking support without full operational management. Lower fees but requires more owner involvement in cleaning and maintenance coordination.
Florida STR Regulations
Florida has a relatively owner-friendly statewide framework that generally preempts overly restrictive local STR ordinances, though Miami Beach is a notable exception. Local licensing, taxes, and insurance requirements vary by county and municipality. Professional property managers handle transient rental tax collection and remittance automatically.
Review the Airbnb Risk Management Playbook to understand how professionals protect Florida properties from the most common operational and legal risks. And ensure you have the right coverage — see our best landlord insurance guide for options tailored to STRs.
Florida STR Tools and Resources
• Airbnb estimator — See your Florida property's revenue potential
• Best Florida investment property locations — Where to buy in Florida
• Airbnb management companies in Florida — Full manager comparison
• STR ROI calculator — Model full investment returns
• Guidebook builder — Create a digital guidebook for Florida guests
Frequently Asked Questions
What is the best area in Florida for vacation rental investment?
The best Florida vacation rental markets by revenue potential include the Destin/30A corridor, Orlando's theme park area, and the Florida Keys. Each offers different demand profiles — beach luxury, family tourism, and supply-constrained premium pricing respectively. See our guide to the best Florida investment property locations for a full breakdown.
How much does property management cost in Florida?
Florida vacation rental management fees range from 20–35% of gross revenue. Full-service companies include dynamic pricing, guest services, cleaning coordination, and maintenance oversight.
Are short-term rentals profitable in Florida?
Yes. Florida is consistently the highest-revenue short-term rental market in the United States. Well-managed properties in high-demand areas regularly generate gross annual revenues of $50,000–$150,000+ depending on size, location, and quality of management.
Explore Awning Florida vacation rental property management →


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