AirDNA vs Rabbu: Which Short-Term Rental Market Data Tool Is More Accurate?

AirDNA and Rabbu (formerly Data Rabbu) are the two most-referenced market data tools among STR investors and hosts. Both help you evaluate market revenue potential, benchmark your property's performance, and make data-driven decisions about pricing and investment. Awning has published independent reviews of both — see the AirDNA review and the Rabbu / Data Rabbu review for detailed analysis. This guide compares them head-to-head.

AirDNA: The Market Data Standard

AirDNA has been the dominant STR market data provider for over a decade. They aggregate data from Airbnb and VRBO across virtually every market in the world, providing occupancy rates, ADR, RevPAR, seasonal demand patterns, and comp set analysis. Their MarketMinder product is the industry reference point for STR market research.

AirDNA's Strengths:

•        Largest database — coverage across virtually every STR market globally

•        Historical data depth — years of trend data for established markets

•        Rentalizer tool: property-specific revenue projections based on comparable listings

•        MarketMinder: granular market analysis with filters by property type, bedroom count, location

•        Widely used — most investors and lenders recognize AirDNA data

AirDNA's Limitations:

•        Pricing is high — MarketMinder starts at $39.99/month, professional tiers much more

•        Data accuracy debates: some analysts flag underreporting of occupancy due to scraping methodology

•        Rentalizer projections can be optimistic, particularly in newer or thinner markets

Rabbu: Modern Interface, Investor-Focused

Rabbu emerged as a more investor-focused alternative to AirDNA, with a cleaner interface and tools specifically designed for property acquisition analysis. Their strength is in making STR data accessible for real estate investors evaluating potential purchases, not just hosts optimizing existing listings.

Rabbu's Strengths:

•        Cleaner, more intuitive interface than AirDNA's MarketMinder

•        Strong property-level revenue estimation for acquisition analysis

•        Neighborhood and market heat maps for investment opportunity identification

•        More affordable entry pricing than AirDNA professional tiers

Rabbu's Limitations:

•        Less historical data depth than AirDNA in many markets

•        Smaller data network — less coverage in niche or international markets

•        Less recognized by institutional investors and lenders than AirDNA

Head-to-Head Comparison

Use both if you're making a major investment decision. AirDNA for market-level benchmarking and historical trend analysis; Rabbu for property-level acquisition analysis and cleaner UX. For casual research, Rabbu's free tier and Awning's own market data tool are good starting points.

Free Alternative: Awning's Market Data

Before subscribing to either paid tool, use Awning's free Airbnb market data platform and income estimator — both provide free market analysis and property-specific revenue projections without a subscription.

For investment underwriting, also see Awning's Airbnb cap rate guide and Airbnb loan options.

‍

📎  Related Resources

→ AirDNA Review — Full Analysis

→ Rabbu / Data Rabbu Review

→ Awning Free Airbnb Market Data

→ Awning Airbnb Income Estimator

→ Airbnb Cap Rates Guide

→ Airbnb Loan Options

‍

Get free market data before you subscribe →