If you're thinking about hiring someone to manage your Airbnb, pricing is the first — and most confusing — thing you'll encounter. Every company structures fees differently, and comparing them apples-to-apples isn't easy. This guide breaks down every major pricing model, what each includes, and how to calculate what you'll actually net. For a broader look at what full-service management entails, see Awning's vacation rental property management overview.
The Four Main Airbnb Management Pricing Models
1. Commission-Based (Percentage of Revenue)
The most common model. The management company takes 15–30% of your gross rental revenue each month. Full-service companies that handle everything — pricing, guest communication, cleaning coordination — typically charge 20–30%. Lighter platforms charge 10–15% but leave day-to-day operations to you.
2. Flat Monthly Fee
A set monthly rate regardless of occupancy. Works in your favor during peak season, against you in slow periods. More common in long-term property management companies that have expanded into STRs.
3. Tiered / Hybrid Pricing
A base fee covers core services (listing, booking, guest messaging), with add-ons for cleaning coordination, dynamic pricing, or additional channel distribution. Tiered models offer flexibility but require close reading of what each tier actually includes.
4. Per-Booking Fees
A flat fee per reservation rather than a percentage. Cost-effective for high-nightly-rate properties; expensive for budget listings with frequent short stays.
What's Typically Included in Management Fees
Before comparing prices, confirm what each fee actually covers. These services vary widely:
- Dynamic pricing optimization — adjusting nightly rates based on demand
- Multi-channel distribution (Airbnb + VRBO + Booking.com + direct booking)
- Professional photography and listing copywriting
- 24/7 guest communication
- Cleaning and turnover coordination
- Maintenance response and vendor coordination
- Occupancy tax remittance
- Real-time owner reporting
Awning's Airbnb marketing service and guest check-in/out management are included in full-service management — not add-ons.
📎 Related: Awning Services Included in Management
→ Guest Check-In / Check-Out Management
→ Airbnb Marketing & Channel Distribution
→ Airbnb Guest Guidebook Service
Always ask: 'What am I charged for that isn't in the base management fee?' The answer tells you more than what they say is included.
How to Evaluate Pricing: Net Revenue Is What Matters
A manager charging 25% who drives 40% higher occupancy through superior distribution and pricing often delivers more money to you than a 15% manager with limited reach. The right comparison is projected net owner income after all fees — not the headline percentage.
Use Awning's free Airbnb estimator to see projected revenue for your property based on real market data. Then compare that against local Airbnb market data to assess how realistic the projections are.
Questions to Ask Before Signing
- What is the exact commission rate and what does it cover?
- Are cleaning fees passed through at cost or marked up?
- How many channels will my property be listed on?
- Is dynamic pricing included or an extra charge?
- What is the minimum contract length and cancellation policy?
- Is there a markup on maintenance repairs?
- Do I have real-time access to an owner dashboard?
📎 Further Reading
→ Top Airbnb Management Companies (Reviewed)
→ Airbnb Management Companies in Florida
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