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What is Awning's mission?

Our mission is to make real estate investing more accessible. 90% of the world's wealth has been built through real estate, but the process has become increasingly harder and more time consuming for the individual investor. We want to help 100,000 people grow their net worth and achieve financial freedom by using one of the highest-yield and most stable methods to do so.

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Why single family rentals?

We are focused on single family rentals (SFRs) because we have seen the capabilities of growth and income generation first-hand. As opposed to commercial real estate, the stability of SFRs is unparalleled when it comes to both income generation and appreciation. The lower price point per property allows for the new investor to enter easily, and the use of SFRs for both investments and primary residences makes the asset class extremely liquid (you can sell quickly when you want or need to). Finally, financing for SFRs is significantly easier than other real estate classes, allowing you the ability to leverage historically low mortgage rates to secure an investment.

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Why real estate versus other investments?

A physical asset.

Real estate is a physical, tangible asset that is in scarce supply. The growth in house supply has decreased to record lows over the past 10 years, with no end in sight. Having physical assets in your portfolio is a hedge against economic uncertainty, as they typically (but not always) perform above market average in an economic recession.

Inflation-proof.

In periods of inflation, real estate has a tendency to hold up remarkably well opposed to fiat investments. Real estate prices rise, income generated from rents grows directly in line with CPI, and the debt used to secure the property depreciates in value. For example, a $10,000 mortgage payment during the first year of a mortgage will remain the same nominally but may well only be worth $8,000 in the tenth year, while the property may have appreciated in value 12%.

Major tax incentives.

Earning tax deductions through real estate investing is a powerful benefit that is rarely realized in other investment classes. Deductions include, but are not limited to:

  • Interest on mortgage payments
  • Property management fees
  • Property repairs
  • Property insurance
  • Property taxes
  • Property depreciation

To highlight a basic example, let's assume you purchase a rental property for $200,000 with a down payment of 20% ($40,000). The annual income of the property is $20,000 with $16,000 in expenses, which produces a net income of $3,000. The depreciation deduction allows you to deduct $7,272 ($200,000 / 27.5 years), leaving you with a net loss of $4,272. Because of this loss, you earn the entirety of the net income generated from the property without paying taxes on it.

Let's say you wish to then sell your property in 10 years for $250,000. Using a 1031 exchange, you can avoid having to recapture the depreciation amount and you can roll the $50,000 worth of capital gains into a new, higher-yield investment property without paying taxes on it.

All this together means that you have the possibility of paying little to no taxes, collected $30,000 in passive income, and rolled over the appreciation into a new investment class that yields a higher return.

You can borrow money to invest.

As opposed to other investments, you can borrow money to invest in real estate. Combined with the appreciation of real estate over time, this effectively allows you to leverage and monetize from low interest rates. This is not possible with fractional or market investing.

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How Does Awning Make Money?

Just like a standard brokerage, Awning makes money on the commission of the sale. The commission price - typically 2.5 to 3% of the total sale price - is a figure that is worked in to the asking price of the property.

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How much does Awning cost to use?

We are glad you asked! Awning makes money on the commission of the sale, and we do not charge any additional fees on top of this. We only make money when you successfully transact on your new investment property.

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What is an Awning Advisor?

An Awning advisor is an investment real estate expert whose primary goal is to help you with your investment journey. All of our advisors are licensed real estate agents, and experts in the local market climate. When you sign up for Awning, you will be assigned a dedicated Awning advisor, who will be there for you every step of the way. Whether you have questions about financing, home inspections, or renovations, your advisor will be your point of contact.

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Do I have more than one advisor?

Because our advisors are market experts for specific areas, it is possible to have more than one advisor helping you with your investment search. For example, if you are looking in both Texas and California, you may have two advisors assisting you with your investment journey.

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How much should I expect to spend on my investment?

Typically, we find that our investors have had optimal success with at least a 20% down payment and use financing to cover the remainder of the property. As home prices are variable depending on the type and location of the investment, you can use this number plus an additional 5% for assorted closing costs as a conservative calculation for how much you could expect to spend upon transacting on your investment home.

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When will you be in the market I am interested in?

We are working to rapidly expand our service offering to several markets. Please either contact your advisor or email us at hello@awning.com to see if we will be in a specific market in the near future.

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How can you help me remotely invest in a market I don't live in?

Of course! Remote buying is our specialty. No matter where you live, we can help you find a market that meets your investment goals and make sure that you feel as though you have spent weeks in that market (without ever booking a flight).

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What kinds of properties does Awning have on the platform?

Our current focus is helping individuals invest in single family rentals. For a number of reasons listed above, we consider single family rentals to be the best real estate class for the part-time investor.

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How do you find your properties?

We identify our properties through the market MLS (Multiple Listing Service). On a daily basis, we analyze all properties that come to market in our target locations, perform calculations on top of the data that we receive, and then surface the top opportunities that match your investment goals.

Does Awning manage properties?

Awning doesn't manage properties, but Awning can help.

For investors that choose not to self-manage and need a property manager, Awning has professional Property Management partners.

The Awning property management integration process:

  • Evaluate options: Awning evaluates and selects the best local property management companies.
  • Make a connection: When the seller accepts an offer for a property, Awning connects the investor with the best property management company in the area.
  • Share terms: The property manager shares some information about costs, terms, and contracts with the investor.
  • Compare notes: The property manager will also review the Awning rental and repair estimates before an investor closes on the property.
  • Monitor progress: Once the transaction is complete, the property manager begins working and an Awning advisor will continue to monitor progress with the investor.

Getting a Good Match


Awning takes multiple precautions to ensure that the property manager and investor match are successful.

Awning evaluates property management partners and is prepared to offer investors multiple alternatives.

An Awning advisor will oversee the transfer of context and responsibility to the property manager.

If any issues arise, Awning can help resolve them with the leverage of our entire investor portfolio.

Awning doesn’t accept any compensation for referring clients to property managers because that can create a conflict of interest with our users. 

Instead of accepting compensation, Awning negotiates deals and discounts for investors like free tenant placement and free months of management.

How does Awning choose property management partners?

Awning evaluates experience, scale, reputation, and procedures when choosing a property manager to partner with.

Factors Awning evaluates when selecting property management partners:

  • Years of experience: An experienced property manager can repair, upgrade, lease and collect rent even when market conditions make it difficult. 
  • Local offices and employees: Employees in the local area are important for routine inspections, quality-check maintenance, and vacancy checkups.
  • Scale: Property management companies can often outperform self-managing investors by negotiating better labor rates and lower materials markups. 
  • Established processes: An established process sets expectations and reduces the legal and execution risk associated with managing a property. 
  • Routine maintenance: Properties that receive routine maintenance have fewer major repairs, fewer surprises, and result in stable and predictable revenue.
  • Communication: Communication includes phone calls, email response times, statements, and other key touch points with the investor. 
  • Value: “Price is what you pay and value is what you get.” Property managers that charge more should offer a better service, more guarantees, clearer communication, and additional perks. 
  • Track record: Awning looks for investor and tenant reviews for potential communication and service issues. 
  • Customer feedback: Current investor feedback is an important indicator of a good match between a property management company and our future investors.

These are important criteria, but Awning seeks to match the right property management company for the specific property and investor. 

If something doesn’t work, Awning will work to resolve any issues or provide an alternative property management solution.

Will my name be on the deed of the property?

Yes, the investor's name is on the deed. Once an investor purchases a property with Awning, it belongs to the investor. This means that the purchaser can sell, move into it, self-manage it, hire a property manager to lease it, or renovate it. 

This complete ownership also gives the investor advantages over fractional ownership and other real estate investment structures like, leveraged growth, tax deductions, and platform independence.

What is Awning’s role before, during and after the transaction?

Before a transaction, an Awning client advisor will work to understand an investor’s strategy and goals to find the best properties. 

Then the client advisor sends properties to the investor that fit those goals, until a suitable property is found.

After an investor finds a property to purchase, the Awning advisor will work to come up with a competitive price and terms, coordinate inspections and appraisals, and if the investor needs property management, an Awning certified property manager can be introduced.

The Awning advisor then works with the investor all the way through closing. 

After closing, the Awning advisor is available to help with any issues that arise and will work to keep the investor informed about the latest developments in the market.

Do investors purchase properties remotely with Awning?

Yes. Almost all investors purchase remotely through Awning. 

The best real estate investments are all over the country in different markets and at different times.

Awning leveled the playing field between individual and institutional investors by putting the same level of data and analysis into the hands of its users on a national scale.

Awning advisors act as local on-the-ground experts walking investors through different neighborhoods so they know what to expect when purchasing a property there. 

Awning advisors also take care of coordinating title companies, inspections, property management, and other local parties. 

After an investor purchases a property remotely, they choose to hire a management company. 

Awning can provide a certified Property Manager and manage the property handoff along with any information that will help the property manager get it repaired and leased. 

The property manager handles the property and the investor just gives occasional permissions, collects income and reviews statements.

Can Awning connect me with inspectors, financing partners, and other services?

Yes, an Awning advisor can work with each investor to coordinate any 3rd party services necessary to find, inspect, purchase, and manage an investment property.

The most common services that Awning helps coordinate include:

  • Lending: Awning can help investors shop for rates and terms for financing and refinancing investment properties. 
  • Inspections: Common inspections include the home, pest, mold, and radon. Awning also sends out roof and foundation experts to get an on-site quote as needed.
  • Property management: Awning selects and partners with local property management companies to ensure that if an investor chooses not to self-manage, the property manager takes care of the property once the purchase is complete. 

Awning also connects investors with attorneys, contractors, title companies, specialist repairmen, and anyone else that’s needed to complete the transaction and get the home leased.

How do I find properties that fit my investment strategy?

Awning can fetch them. Investors just need to let an Awning advisor know about their strategy. 

While almost every investor is seeking cash flow and appreciation, the strategies they employ to get there are different. 

Awning selects the best deals on the market, using both our algorithms and the human review process. 

This human review from our advisors allows Awning to customize search criteria and parameters to find the properties that will fit an investor’s portfolio. 

Here are some strategies that Awning can help investors execute:

  • 1% rule
  • BRRRR
  • 1031 exchange
  • New constructions
  • Rent by rooms
  • Tenant occupied listings
  • ADU opportunities
  • Fix and flip
  • Carbon neutral potential

Many first-time investors speak to our advisors about their goals instead of strategies like: FIRE, check-in-the-mail security, financial freedom, wealth building, and more. 

Awning advisors then work with them to craft a strategy based on market conditions to meet their goals.

Are the available properties exclusive to Awning?

Properties listed on Awning are not exclusive.

Awning selects and highlights properties in the top 5% of investment opportunities in every market, allowing investors to screen the best deals on a national scale.

So while investor’s could find the properties on their own, Awning is here to build a short-list so investors can search less and earn more.

Can I view all properties in an area through Awning?

Most properties that get listed aren’t competitive investments, so it doesn’t make sense for them to get listed on Awning. Investors looking into a specific area or strategy and not seeing properties should speak to an advisor. Awning client advisors can work internally to surface properties that fit specific investor goals.

What is an Awning client advisor?

At Awning, client advisors make all the difference. 

Investors should expect an Awning client advisor to:

  • Be licensed and an experienced investor’s agent in their state
  • Be an expert on the local market they cover
  • Understand the priorities and metrics of different investment strategies
  • Explain and answer questions about real estate investing
  • Be dedicated and resourceful in helping investors identify and secure a property

Awning advisors work to prevent investors from making a bad deal. 

At Awning, investor confidence is important and long-term financial success is beneficial for both parties.

What happens when I submit an offer on the site?

When an investor submits an offer on the Awning website, the investor’s advisor

  • Gets an alert and starts drafting an offer letter.
  • Schedules a call with the investor to cover offer strategy, price point, and terms.
  • Sends a completed offer letter to the investor via e-sign.
  • Submits the offer to the listing agent, confirms receipt and gets an expected answer date
  • Notifies the investor if the seller accepted or rejected the offer.

At this stage the offer is accepted or rejected. If an offer is:

  • Accepted, the advisor works with the investor and coordinates multiple local parties to complete due diligence and get the property ready for closing and leasing.
  • Rejected, the advisor works with the investor and dissects the deal to understand why they lost the property and prepares to place offers on other properties.

Good investments in hot markets get competitive. 

Most investors are competing with other individual investors, traditional homebuyers, and sometimes even institutional buyers resulting in the # of offers exceed double digits.

The key to winning an offer is having an excellent strategy and executing it.

How does Awning make money?

Awning makes money as a buy-side brokerage. 

Awning splits the 6% brokerage commission paid by the seller. When an investor buys a property, the seller of the property pays their broker 3% and pays Awning 3%. 

Here are some things Awning isn’t doing to make money:

  • Referring users to specific companies, instead, Awning asks partners to create special promotions for investors.
  • Selling advertising of other services but a client advisor may mention it, just not for money.
  • Marking up the services of partners when investors use them. Investors should receive the most value for their money. 
  • Selling user data or by violating user privacy.
Are there any hidden or recurring fees?

Investors that work with Awning don’t pay hidden fees or subscriptions for using the platform. Awning doesn’t charge a sign-up fee and there is no cost to speak to an advisor. 

There’s also no fee to submit an offer on a property and no contract users need to sign to be exclusively a customer of Awning.

Awning receives a 3% brokerage commission, paid by the seller to Awning when an investor purchases a property. Simple, the way it should be.

What markets is Awning currently in?

Awning is across the nation in the fastest growing, highest returning, and fastest appreciating markets for single-family home investors. 

The company is expanding into markets all over the country and it wouldn’t make sense to list every single one and keep this updated.

How does Awning compare to fractional real estate investment companies?

Fractional investing companies enable individual investors to buy into real estate with less capital by selling fractional ownership of a larger real estate investment. 

Investors that work with Awning instead of fractional investing companies benefit from: 

  • Aligned financial return priorities: Awning selects the best properties for investors, not internal returns.
  • Predictable investment liquidity: Investors that own property always have a large pool of potential buyers, shares in fractional investments don’t.
  • Leverage and growth strategies: A mortgage on an investment property gives an owner 5x leverage, owning fractional shares doesn’t provide any leverage.
  • Tax advantages: Investors have many tax deductions they can claim and they can defer capital gains tax when they own property, by using a 1031 exchange. 
  • No platform attachment: Homes purchased through Awning have value with or without the company, Fractional investing companies are required to give fractional investments value.
  • Flexible investor involvement: Direct real estate investors can select their level of involvement, fractional investors can only be passive or exit the investment. 

Fractional investing offers individual investors some advantages over working with Awning:

  • Low initial investment: Fractional investors only need a small amount of money to start, Awning investors need at least $50,000 to start investing. 
  • Commercial properties: Fractional investors can participate in apartment building and large-scale commercial real estate, Awning investors purchase single-family homes.
  • Blame assignment: Fractional investors can blame the company for underperforming investments, direct real estate investors have more individual control over outcomes.
How does Awning compare to turnkey real estate companies?

Turnkey real estate companies offer individual investors a property that’s bundled with property management and other services.

These companies save investors time by making the process completely passive, but they prioritize offloading inventory over finding the best investments.

Advantages of working with Awning over a Turnkey real estate company include:

  • Aligned objectives: Awning gets the best deals in front of investors, turnkey real estate companies prioritize selling existing inventory.
  • Inventory variety: Properties selected by Awning represent the entire real estate market, turnkey real estate companies focus on a specific type of property, which can make all the inventory very similar. 
  • Clear fee structure: Awning makes money like a buyer’s broker, by splitting the real estate commission paid by the seller, Turnkey real estate companies often have hidden fees and charge recurring management fees.
  • Property management choices: Awning partners with local property management companies and offers investors choices, turnkey real estate companies self-manage the properties and offer no choices to their customers.
  • No front-running: Awning doesn’t purchase properties to sell them at a higher cost to investors, turnkey companies purchase properties and markup the cost after repairs for their investors. 
  • Regulatory protection: Awning is a licensed brokerage in every state it operates in and regulators oversee its activities at the Federal, State, county, and local level.

Advantages of working with a turnkey real estate company over investing with Awning:

  • No time commitment: With a turnkey, real estate company investors don’t even have to select the property, with Awning, investors can be passive, but they must select from the top investment opportunities.
How does Awning compare to Real Estate Investing marketplaces?

Real estate investing marketplaces offer individual investors the opportunity to purchase properties that are found only on their platforms. 

The question with these companies becomes, if the properties are high quality, why do the investors selling them not want everyone on the market to bid on them.

Advantages of working with Awning over a Real Estate Investing marketplace include:

  • Source of inventory: Awning sources its inventory from the local MLS, marketplaces get their inventory from individual and institutional investors, which can create adverse selection. 
  • Clear costs: Awning makes money by collecting a buy-side brokerage commission, marketplaces have a host of fees besides a standard sales commission. 
  • Aligned interests: As a buy-side brokerage, Awning advisors help investors achieve their goals, marketplaces focus on selling inventory, which doesn’t always align with investor goals. 
  • More signal, less noise: Awning properties are hand-picked to be the most competitive investments in a market, marketplaces display inventory that investors must invest time to sort through. 
  • Buyer representation: Awning represents the buyer in an investment transaction, marketplaces represent the seller in a transaction and must represent their interests over the buyer. 
  • Hands-on service: Awning provides a great customer experience, marketplaces don’t have resources dedicated to customer experience and are self-service platforms. 

Advantages of working with a real estate investment marketplace over Awning include:

  • Exclusive inventory: Real estate investment marketplaces have unique inventory investors can’t find anywhere else, Awning curates a short-list from publicly available inventory.
How does Awning compare to investing on my own in real estate?

Awning handles the finding, valuation, offer, due diligence, and closing with key input from the investor.

An Awning advisor can introduce and coordinate a property manager that will handle leasing an investment and property management.

So all the investor has to do is collect rent checks and build equity.

Here are the eight steps to investing in real estate and how Awning helps:

  1. Find a property: Awning does most of the work by finding the top 5% of investment properties.
  2. Assess the property value: Awning handles that too and puts the tools in investor hands, allowing them to customize the estimates.
  3. Place an offer: An Awning advisor helps come up with a competitive offer price and terms.
  4. Take the property to closing: An Awning advisor will also coordinate inspections, contractors, and everything needed to feel certain about the investment.
  5. Find tenants: Investors can self-manage or work with an Awning certified property manager that will find tenants.
  6. Maintain the property: If investors choose to work with a property management company, that company will handle all maintenance and billing.
  7. Collect rent checks: Since the property belongs to the investor, they’ll be collecting all the proceeds from the rent. 
  8. Build equity through mortgage payoff and appreciation: Investors are best equipped to handle this one.

If someone invests in a stock, they don’t expect that once in a while they’ll need to go manage a local store location.

When investing in a single-family property with Awning, investors just sit back and enjoy watching the investment generate a return.

Why should I trust the data Awning is using?

Investors should trust Awning data and they should verify that it’s correct. 

Trust and verify is what Awning does. 

First the algorithm reviews the data points from multiple sources, then a team of analysts reviews each property for accuracy. 

This human review often includes:

  • Comparisons to recent local sales and rentals
  • Flood risk analysis
  • Picture analysis for renovation and repair estimates
  • Review of the seller’s disclosure for major appliance and feature conditions
  • Confirmation of the estimated rental figure and the output cap rates and rates of return

When a property makes it through this process, an Awning Advisor will see the listing first and can provide local context and raise any additional issues or opportunities. 

But the thoroughness of trust and verification doesn’t stop there.

When investors go through due diligence, an Awning advisor will help get inspectors, specialists, and contractors to provide a full assessment of the property and potential costs. 

If investors choose not to self-manage, Awning works with a local property management company to get them to verify our estimates of the repair costs and rental rates, so they can invest with confidence.

Where can I read customer testimonials and Awning reviews?

Awning takes the time to interview our customers and provide users with customer spotlights to read.

These deep dives with our customers provide both an insight into the investment approach and experience with Awning of different investors.

You can read our reviews on Trustpilot.

How much should I have to invest in single-family homes?

Investors need $50,000 to invest in single-family homes through Awning. Here are typical expenses for a $200K single-family home investment: 20% or $40K as a down payment, $5K in closing costs and $5K to get rent ready.

Down payment requirements are strict for investment properties, with 20% set as an accepted minimum. While closing costs can sometimes be lower, investors can expect at least $5,000 in expenses to close on the property. Getting a home rent ready can vary, depending on the level of renovations. However, the initial costs of cleaning and preparing a home plus finding a tenant are around $5,000. 

Investors should get a pre-approval letter to figure out how much they can qualify for. Work with a lender or use one of the online lenders we partner with that can provide that letter in minutes. 

There are no other qualifications to invest with Awning.

What does it take for a property to get listed by Awning?

Great investment opportunities are rare. In fact, Awning only selects the top 5% of properties in an area to be screened by our team of analysts for potential selection.

Here is how the selection process works in a hot market like Houston:

  • 300. That’s the number of new listings posted on the multiple-listing service (MLS) every day.
  • 20. That’s the number of listings selected by our algorithm for analyst review.
  • 5. That’s the number of properties approved by the analyst team and added to the feed on Awning in a day.

In slower markets where properties don’t appeal to investors, the number of listings can be as low as 2-3 per week. 

Before Awning, investors selected a tiny area, spent hours reviewing listings, and then did the legwork themselves. Now, our team is reviewing deals all over the country and selecting the best ones to look through. So investors start with the short-list.

How much real estate investing experience do I need to start?

Awning services can accommodate real estate investors with different levels of experience. 

Many of our investors are growing existing portfolios, other investors are looking into purchasing their first property. 

Awning Advisors work with customers at different skill levels and can teach investors the basics and answer questions they have.

How often are new properties added to the platform?

Awning analysts are reviewing properties selected by our algorithm. 

In hot markets, with high demand, they publish up to 5 new properties every single day. In cooler markets, with fewer opportunities, analysts add one property per day.

How do I figure out how much I’m qualified to borrow and invest?

The best way to determine how much money investors can invest is by receiving a letter of pre-qualification.

This is the most accurate estimate and beats some back of the napkin math, especially with quick online lenders.

To avoid pre-qualification, investors can do some back of the napkin math to figure out how much they could qualify for. Investors can borrow 5x of the amount of capital they have for a down payment. So with $40K in the bank for a down payment and a 620 or higher credit score, investors could qualify for up to $200K for an investment property. 

Note that this oversimplifies the qualification process and there are multiple other factors the lender will consider, like income, borrowing history, and existing debt load.

Is now a good time to buy real estate?

Yes. Now is a good time to buy real estate somewhere, and it’s always better to buy now than to buy later. There are three types of investors:

  1. Those that buy the rally
  2. Those that buy the dip
  3. Those that buy and hold

Only one of these investors isn’t a gambler, the third one.

Investing in real estate has to make sense for an investor's overall financial situation because it’s a long-term investment, with tax benefits and opportunities to use large amounts of leverage backed by real assets.

In real estate, market timing isn’t as important as other asset classes. Sure, it can help, but the key to success is to invest wisely with long time horizons.

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Why should I buy in the markets Awning is in?

Awning is in the busiest markets when measured by investor activity and offers the most immediate opportunities for high-quality, high-yielding, and quickly appreciating investment.

The role of an Awning advisor is not to convince investors to buy in one market that the company operates in. The Awning team is here to enable investors to transact in the markets that they are most interested in. Awning is expanding into new markets. Connect with an Awning advisor and let them know which markets are most enticing right now. 

Awning advisors don’t push a location on investors, they explore it together. Awning is a buy-side brokerage, so it is focused on the long-term success of investors that work with us.

Do I have to sign an exclusivity agreement to work with Awning?

No, Awning doesn’t require investors to sign an agreement to discuss, find, offer, or purchase a property. 

Ownership, without the hassle.

Starting a rental portfolio should be as pain-free as investing in the market. That’s why we are here.
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